Senior Marketing Manager (Performance & Online)

A great opportunity for a result driven digital marketer who lives and breathes performance marketing and who wants to be a key part of an up and coming modern marketing team!

We are Fatshark

We are a critically acclaimed Swedish game development studio with about 150 experienced and skilled employees out of Stockholm. We are most well-known for developing the Warhammer: Vermintide franchise, but have also helped develop a number of AAA titles and will soon be launching the highly anticipated game Warhammer 40,000: Darktide. 

We have grown quite a bit over the last few years but we still embrace the same values that we started with and still think of ourselves like one big family with fun at the center. We are known for our crazy internally designed socks, hackweeks, use Friday afternoons for studio-wide “social play” time and our CEO is not beneath fixing the coffee machine himself. It all adds up to an approachable, fun, passion-driven yet communal environment for us to work in. 

If that type of culture sounds appealing, then read on!


The role

As our Senior Marketing Manager, you will be responsible for the management of our online search, web properties, email/CRM and user acquisition campaigns - for all active, and future, games.  

You will help build, manage, identify and test new acquisition marketing channels, optimize these channels for ROI, and use creativity and experimentation to drive traffic and improve conversion rates.  It’s a big role, but at a smaller company - which means you will need to have an understanding of many pieces of the digital marketing cycle, and how to reach players.  The role is a great opportunity for someone who is results driven, able to deal with ambiguity and wants to establish and grow this marketing effort anew.  Someone that appreciates the “startup” mentality, and is able to step in, build their own plan for this space, will likely find this role most rewarding. 

This role will need to manage a significant marketing budget, work mostly with other marketing disciplines/peers, and report directly to the CMO.

If that type of culture sounds appealing, then read on!


What we offer

Here at Fatshark, we do what we love most: design high-profile games for PCs and consoles. We offer you:

  • A playful, friendly and inclusive work place
  • Hands-on production environment with an emphasis on cooperative/multiplayer games
  • Opportunities for personal growth with varied projects, experienced co-workers and recurring hack weeks
  • Developing games with our own engine - Stingray
  • Regulated flex time and compensated overtime
  • Occupational pension
  • Yearly health benefits (for gym membership & health checkups)
  • Yearly bonus program 
  • Office located in central Stockholm


What you'll do

  • Develop successful Marketing Strategies/drive for omnichannel execution 
  • Drive revenue, achieve targeted ROI and maintain positive KPI trends; Determine revenue forecasts and budgets.
  • Track and evaluate KPIs of all marketing channels (email, SEM, SEO, display, retargeting, shopping engines, affiliates, referring partners, social, etc.) and determine necessary adjustments to optimize overall marketing effectiveness 
  • Manage the day-to-day search marketing activities, including researching, growing and optimizing keyword and bid management strategies, etc
  • Work with affiliate networks to recruit new affiliates and negotiate commissions, build relationships and increase engagement with existing affiliates
  • Plan email-marketing calendar and executions in close cooperation with rest of marketing.  Manage the execution of these campaigns. Measure results and ROI of these campaigns. Build an email-target database and define opportunities to grow the size of the database.
  • Work with the Marketing team to create aligned consumer communications across all channels (onsite, social, in-game, channel) and to ensure consistent brand messages.
  • Site management, and optimization: Define opportunities on site (structure) and content to drive Search Engine Optimization



Required qualifications

  • 5+ years in a digital marketing/performance marketing role
  • Deep knowledge and experience in Google’s marketing suite
  • Good analytical and reporting skills
  • Solid understanding of attribution modeling and attribution platforms
  • Experience managing paid media budgets and channels (SEM/SEO, PPC, display, remarketing, paid social)
  • Result oriented, and a consistent track record of exceeding targets
  • Excellent English communication skills, both written and verbal
  • Previous experience in marketing experimentation through A/B testing and creative iteration
  • Passionate about games



Bonus qualifications

  • Experience working with influencer marketing
  • Experience working with affiliate marketing
  • Experience working with and/or managing agencies



Application details

Most of us are currently working temporarily from home, but our office is not completely closed and this position will eventually require you to work from our office.

We look forward to reviewing applications and will be interviewing candidates continuously throughout the application period.


Location: Stockholm, Sweden
Start: ASAP
Form of Employment: Full-time, Permanent

Or, know someone who would be a perfect fit? Let them know!

Stockholm

Rosenlundsgatan 29C
118 63 Stockholm Directions contact@fatshark.se View page

Why Fatshark?

Here at Fatshark, we do what we love the most: design, develop and publish high-profile games for PCs and consoles, with the passion and freedom of being independent. We offer you:

  • Building worlds

    Hands-on production environment with an emphasis on cooperative and multiplayer games

  • Great atmosphere

    A fun, friendly and inclusive work environment

  • Keep on growing

    Opportunities for personal growth with varied projects, experienced co-workers and recurring hack weeks

  • Work-life balance

    Regulated flex time, paid overtime and minimum crunch policy

  • Hack Weeks

    At the end of each quarter, we have a week dedicated to hack projects. Kick off the day with a team breakfast, deep dive into learning something new and team up with colleagues to realize that bizarre game feature

  • Additional Benefits

    We offer occupational pension, a generous bonus policy, annual health checkups & healthcare allowance and more

Who are we?

When we put Fatshark to sea in 2007, we wanted to create a place where talented people would come together and create awesome games. We did, and Fatshark is today a studio and publisher where great ideas spawn and reach the hands of countless players.

Equally important to us, we’ve never lost the joy that goes into creating great games. Over the years, we have created a habitat in which all kinds of fatsharks can thrive.

 

Cooperation is key

At Fatshark, we develop and publish cooperative games, where people come together to have fun and solve problems together. In a Fatshark game, you are given the freedom to succeed or fail trying as a group. And that's exactly the way we like it. Through teamwork in our games and in our studio, 1+1=3.

Already working at Fatshark?

Let’s recruit together and find your next colleague.

email
@fatshark.se
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